More by Theodore Levitt
The Marketing Imagination
Marketing for Business Growth.
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring Marketing Myopia by Theodore Levitt)
Innovation in Marketing New Perspectives for Profit and Growth
The Third Sector New Tactics for a Responsive Society
The Globalization of Markets
Production-Line Approach to Service
Marketing Myopia
THINKING ABOUT MANAGEMENT
Marketing Imagination New, Expanded Edition