More by Theodore Levitt
The Marketing Imagination
Marketing for Business Growth.
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring Marketing Myopia by Theodore Levitt)
Innovation in Marketing: New Perspectives for Profit and Growth
The Third Sector New Tactics for a Responsive Society
The Globalization of Markets
Production-Line Approach to Service
Marketing Myopia
THINKING ABOUT MANAGEMENT
Marketing Imagination New, Expanded Edition