THINKING ABOUT MANAGEMENT
In twenty-seven innovative briefings, the author discusses management theory and practice and emphasizes the importance of such skills as listening and learning
In twenty-seven innovative briefings, the author discusses management theory and practice and emphasizes the importance of such skills as listening and learning
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring Marketing Myopia by Theodore Levitt)
Innovation in Marketing New Perspectives for Profit and Growth
Innovation in Marketing: New Perspectives for Profit and Growth
The Third Sector New Tactics for a Responsive Society
The Globalization of Markets
Production-Line Approach to Service
Marketing Myopia
Marketing Imagination New, Expanded Edition