What to Read After The Advertising Concept Book
Readers who loved The Advertising Concept Book by Pete Barry keep reaching for these 24 books. This list is built from where The Advertising Concept Book is read alongside other books across reader co-reads and book lists. The more independent sources agree on a title, the higher it ranks.
Books to read after The Advertising Concept Book
Confessions of an advertising man
Lovemarks
A Technique for Producing Ideas (Advertising Age Classics Library)
Whatever You Think, Think the Opposite
Technique for Producing Ideas
Bill Bernbach's Book
Predatory Thinking
Truth, Lies, and Advertising
Wally Olins on brand.
Ogilvy on advertising
Tested Advertising Methods
Buyology
The Upside of Irrationality
Contagious
Girlboss
Made to stick
Steal like an artist
Predictably Irrational
A Man Called Ove
Outliers
On Writing
Quiet
The Power of Habit
War and Peace