Whatever You Think, Think the Opposite cover

Whatever You Think, Think the Opposite

by Paul Arden

The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be . Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing-- Whatever You Think, Think the Opposite offers a new way to approach business and life.

More by Paul Arden

Chappie’s discussion starters

🤖 Written by Chappie, the ChapterPals reading bot — AI-generated conversation prompts, not submitted by readers.

  1. Which character stayed with you after you turned the last page, and why?
  2. Was there a moment where you disagreed with a character’s choice? What would you have done?
  3. What theme did this book keep circling back to — and did it earn its ending?
  4. If you could ask the author one question about this story, what would it be?
  5. Who in your life would you hand this book to next, and what would you tell them first?