What to Read After Eating the Big Fish
Readers who loved Eating the Big Fish by Adam Morgan keep reaching for these 24 books. This list is built from where Eating the Big Fish is read alongside other books across reader co-reads and book lists. The more independent sources agree on a title, the higher it ranks.
Books to read after Eating the Big Fish
Ogilvy on Advertising
Positioning
From those wonderful folks who gave you Pearl Harbor
Different
The Hero and the Outlaw
Little Bets
Building Strong Brands
The One to One Future
Truth, Lies, and Advertising
The Art of Strategy
Trust Me, I'm Lying
E
Decoded
Brand Failures
Buyology
A New Brand World
Differentiate or Die
Strategic Brand Management
The Marketing Agency Blueprint
Buy-ology
Brand Leadership
Brand Thinking and Other Noble Pursuits
Survival Is Not Enough
Hug Your Customers