What to Read After Eating the Big Fish
Readers who loved Eating the Big Fish by Adam Morgan keep reaching for these 24 books. This list is built from where Eating the Big Fish is read alongside other books across reader co-reads and book lists. The more independent sources agree on a title, the higher it ranks.
Books to read after Eating the Big Fish
Ogilvy on advertising
Experiential Marketing
Decoded
Little Bets
Buyology
Brand Failures
Building Strong Brands
From those wonderful folks who gave you Pearl Harbor
Trust Me, I'm Lying
The Art of Strategy
The one to one future
A New Brand World
The hero and the outlaw
Positioning
Technique for Producing Ideas
Truth, Lies, and Advertising
E
Hug Your Customers
The 22 immutable laws of branding
Fixing the game
Buy-ology
The marketing agency blueprint
Brand Thinking and Other Noble Pursuits
Brand leadership