Buy-ology
New research shows how we really make buying decisions. A radical reappraisal of how our brains respond to marketing and advertising Based on the results of a multi-million dollar research project that employed the very latest brain-imaging techniques Reveals why two out of the three corporate sponors of Pop Idol wasted millions Explains why people who selected Pepsi in the 'Pepsi challenge' nevertheless often went on to drink Coke An alarming read for those in marketing and advertising, and an enlightening read for consumers.