What to Read After The Art of Writing Advertising
Readers who loved The Art of Writing Advertising by Denis Higgins keep reaching for these 24 books. This list is built from where The Art of Writing Advertising is read alongside other books across reader co-reads and book lists. The more independent sources agree on a title, the higher it ranks.
Books to read after The Art of Writing Advertising
Confessions of an advertising man
Ogilvy on advertising
Tested Advertising Methods
The Waste Makers
Why we cooperate
Bill Bernbach's Book
Keeper of the Keys
Digital marketing
Whatever You Think, Think the Opposite
One Plus One Equals Three
From those wonderful folks who gave you Pearl Harbor
The Adweek copywriting handbook
The Tipping Point
The Fountainhead
Blink
Heart of Darkness
The Time Machine
Animal Farm
Slaughterhouse-Five
Lord of the Flies
Of Mice and Men
Siddhartha
Catch-22
Brave New World