Business Communication

by Mary Ellen Guffey

Business Communication: Process and Product takes students through a well-developed, consistently applied process approach to communication and combines it with integrated, hands-on application of current and emerging business technologies. Students learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers. In addition, the text provides ample products of that process in the form of business document examples.