What to Read After Ogilvy on advertising
Readers who loved Ogilvy on advertising by David Ogilvy keep reaching for these 24 books. This list is built from where Ogilvy on advertising is read alongside other books across reader co-reads and book lists. The more independent sources agree on a title, the higher it ranks.
Books to read after Ogilvy on advertising
Tested Advertising Methods
Scientific Advertising
Truth, Lies, and Advertising
My life in advertising ; Scientific advertising
The 22 immutable laws of branding
The brand gap
The Art of Writing Advertising
How to Write a Good Advertisement
Advertising secrets of the written word
Confessions of an advertising man
Breakthrough Advertising
Eating the Big Fish
The 22 Immutable Laws of Marketing
Buyology
Positioning
Permission Marketing
All Marketers are Liars (with a New Preface)
Purple Cow
Blue ocean strategy
Built to last
Damn good advice (for people with talent!)
Competitive Strategy
The copywriters's handbook
The 80/20 Principle