What to Read After Zag
Readers who loved Zag by Marty Neumeier keep reaching for these 24 books. This list is built from where Zag is read alongside other books across reader co-reads and book lists. The more independent sources agree on a title, the higher it ranks.
Books to read after Zag
Making ideas happen
Duct Tape Marketing
How to Become a Rainmaker
The brand gap
A New Brand World
Onward
Positioning
Building Strong Brands
Crossing the Chasm
Purple Cow
Made to stick
The Anatomy of Buzz
The knowing-doing gap
The Story Factor
Questions of character
How to be a star at work
The Leadership Moment
The great game of business
Designing interactions
slide:ology
Meatball Sundae
Truth, Lies, and Advertising
Designing brand identity
Reality check