What to Read After Lovemarks
Readers who loved Lovemarks by Kevin Roberts keep reaching for these 24 books. This list is built from where Lovemarks is read alongside other books across reader co-reads and book lists. The more independent sources agree on a title, the higher it ranks.
Books to read after Lovemarks
Truth, Lies, and Advertising
The Brand Gap
The Advertising Concept Book
The 22 Immutable Laws of Branding
BRAND Sense
Positioning
Re-imagine!
How Brands Become Icons
Eating the Big Fish
Origin of Brands
Brand Sense
Naked Conversations
Brand Gap, Revised Edition
Ogilvy on Advertising
Buyology
Zag
My life in advertising ; Scientific advertising
Tested Advertising Methods
Confessions of an Advertising Man
Designing Brand Identity
Purple Cow
The Back of the Napkin
The Thank You Economy
Content Rules