What to Read After SPIN selling
Readers who loved SPIN selling by Neil Rackham keep reaching for these 24 books. This list is built from where SPIN selling is read alongside other books across reader co-reads and book lists. The more independent sources agree on a title, the higher it ranks.
Books to read after SPIN selling
The Ultimate Sales Machine
Permission Marketing
Jeffrey Gitomer's little red book of selling
The sales bible
The challenger sale
How to Master the Art of Selling
Marketing Metrics
Value-Based Fees
Fail-Safe Investing
The 22 Immutable Laws of Marketing
Yes!
Getting everything you can out of all you've got
12
The copywriters's handbook
The SPEED of Trust
The power of full engagement
All Marketers are Liars (with a New Preface)
Gung ho!
Execution
Secrets of Closing the Sale
Unlimited power
Crossing the Chasm
No b.s. direct marketing : the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses
Results Without Authority