What to Read After Focus
Readers who loved Focus by Al Ries keep reaching for these 24 books. This list is built from where Focus is read alongside other books across reader co-reads and book lists. The more independent sources agree on a title, the higher it ranks.
Books to read after Focus
Differentiate or Die
Patton on Leadership
It's Called Work for a Reason!
Nuts!
Free Prize Inside
Data-driven marketing
Virtual Freedom
God wants you to be rich
Merchants of Debt
Visual & Statistical Thinking
New Positioning
Competing against time
Selling the Dream
No b.s. direct marketing : the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses
Survival is not enough
The 22 Immutable Laws of Marketing
The 48 Laws of Power
Permission Marketing
Competitive Strategy
Tribes
The Dip
Purple Cow
Buyology
Tale nt is overrated