What to Read After Focus
Readers who loved Focus by Al Ries keep reaching for these 24 books. This list is built from where Focus is read alongside other books across reader co-reads and book lists. The more independent sources agree on a title, the higher it ranks.
Books to read after Focus
Differentiate or Die
It's Called Work for a Reason!
Unleashing the Idea Virus
Patton on Leadership
Virtual Freedom
Nuts!
Free Prize Inside
Unpublished David Ogilvy
Data-driven Marketing
Survival Is Not Enough
Merchants of Debt
Visual & Statistical Thinking
No B.s. Direct Marketing : The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses
New Positioning
Leaders
God Wants You to Be Rich
Competing Against Time
Selling the Dream
The 22 Immutable Laws of Marketing
The 48 Laws of Power
Why We Buy
Permission Marketing
Competitive Strategy
Tribes