What to Read After Marketing Metrics
Readers who loved Marketing Metrics by Paul W. Farris keep reaching for these 24 books. This list is built from where Marketing Metrics is read alongside other books across reader co-reads and book lists. The more independent sources agree on a title, the higher it ranks.
Books to read after Marketing Metrics
The copywriters's handbook
The 22 Immutable Laws of Marketing
Turning Numbers into Knowledge
Value-Based Fees
The Partnership Charter
Blue ocean strategy
Show Me the Numbers
All Marketers are Liars (with a New Preface)
Fail-Safe Investing
SPIN selling
Results Without Authority
Web Analytics
Effective Executive
The Myths of Innovation
Art of Exceptional Living
Go It Alone!
Presentation Zen
The Essential Drucker
Innovation and Entrepreneurship
The Creative Habit
Making Things Happen
The 22 immutable laws of marketing
Pitch anything
Brain Rules