What to Read After Positioning
Readers who loved Positioning by Al Ries keep reaching for these 18 books. This list is built from where Positioning is read alongside other books across reader co-reads and book lists. The more independent sources agree on a title, the higher it ranks.
Books to read after Positioning
How to Become a Rainmaker
Eating the Big Fish
Tested Advertising Methods
Lovemarks
Growing a Business
A New Brand World
Zag
The Anatomy of Buzz
Truth, Lies, and Advertising
Competing for the Future
Differentiate or Die
The Experience Economy
Ogilvy on Advertising
Illusions
Influence
The Secret of the Nagas
The Tipping Point
Thinking, Fast and Slow