What to Read After Why We Buy
Readers who loved Why We Buy by Paco Underhill keep reaching for these 24 books. This list is built from where Why We Buy is read alongside other books across reader co-reads and book lists. The more independent sources agree on a title, the higher it ranks.
Books to read after Why We Buy
Buyology
The Wisdom of Crowds:Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
Made to Stick
The Experience Economy
Truth, Lies, and Advertising
Persuasive Technology
How to Become a Rainmaker
The 100 Best Business Books of All Time
Decoded
Questions of Character
A New Brand World
Eating the Big Fish
Yes!
SuperFreakonomics, Illustrated edition
Presentation Zen
The Paradox of Choice
The Long Tail
Permission Marketing
The Call of the Mall
Mistakes Were Made (But Not by Me)
The Tipping Point
Ogilvy on Advertising
Free
One Click