What to Read After Truth, Lies, and Advertising
Readers who loved Truth, Lies, and Advertising by Jon Steel keep reaching for these 24 books. This list is built from where Truth, Lies, and Advertising is read alongside other books across reader co-reads and book lists. The more independent sources agree on a title, the higher it ranks.
Books to read after Truth, Lies, and Advertising
Ogilvy on Advertising
Lovemarks
A Technique for Producing Ideas (Advertising Age Classics Library)
Confessions of an Advertising Man
The Brand Gap
Predatory Thinking
A Big Life In Advertising
E
Eating the Big Fish
The Advertising Concept Book
Tested Advertising Methods
Bill Bernbach's Book
How Brands Become Icons
The Hero and the Outlaw
From those wonderful folks who gave you Pearl Harbor
Positioning
Brand Leadership
Smarter Screen
Speedwealth - How to Make a Million in Your Own Business in 3 Years or Less
Brand Gap, Revised Edition
Managing Brand Equity
Zag
Damn Good Advice (for People with Talent!)
The 22 Immutable Laws of Branding