What to Read After Truth, Lies, and Advertising
Readers who loved Truth, Lies, and Advertising by Jon Steel keep reaching for these 24 books. This list is built from where Truth, Lies, and Advertising is read alongside other books across reader co-reads and book lists. The more independent sources agree on a title, the higher it ranks.
Books to read after Truth, Lies, and Advertising
Ogilvy on advertising
A Technique for Producing Ideas (Advertising Age Classics Library)
Lovemarks
Confessions of an advertising man
The brand gap
Predatory Thinking
A Big Life In Advertising
The Advertising Concept Book
How Brands Become Icons
From those wonderful folks who gave you Pearl Harbor
Bill Bernbach's Book
Technique for Producing Ideas
E
Positioning
Eating the Big Fish
Tested Advertising Methods
The hero and the outlaw
Speedwealth - How to Make a Million in Your Own Business in 3 Years or Less
Smarter Screen
Brand leadership
Brand Gap, Revised Edition
Twenty Ads That Shook the World
Managing brand equity
Zag