Diffusion of innovations
This is a very dense read on how new ideas spread. It is an academic classic work. If you like it, you might also like Images of Organisation, Crossing the Chasm, and the Iowa Hybrid Corn Study.
More by Everett M. Rogers
Chappie’s discussion starters
🤖 Written by Chappie, the ChapterPals reading bot — AI-generated conversation prompts, not submitted by readers.
- Which character stayed with you after you turned the last page, and why?
- Was there a moment where you disagreed with a character’s choice? What would you have done?
- What theme did this book keep circling back to — and did it earn its ending?
- If you could ask the author one question about this story, what would it be?
- Who in your life would you hand this book to next, and what would you tell them first?