Bill Bernbach's Book
Bob Levenson's tribute to Bill Bernbach, the B in Doyle Dane Bernbach, who changed advertising by pairing art directors with copywriters and letting the idea rather than the research lead. The book reproduces the famous DDB campaigns, Volkswagen's Think Small and Lemon, Avis We Try Harder, alongside Bernbach's own writing on why most advertising fails. Levenson wrote for him for years, so it is a colleague's account rather than a critical one.