Multiple Streams of Internet Income
The book opens with a comparison of traditional marketing vs. Internet marketing. Allen then explores seven powerful ways for the "average" non-techy individual to make money on the Internet. Discussions include bringing an offline product or service online, mass market vs. niche market on the Net, and successful Web business models, e.g., information marketing, network marketing and affiliate programs. Allen also covers e-mail templates and auto-responders, list servers, and launching a site. Allen has taught his successful wealth-building techniques to tens of thousands in seminars worldwide. A popular guest on radio and television shows, Allen has also been featured in the Wall Street Journal, Barron's, Parade, People, and Reader's Digest.