Street Smarts: An All-Purpose Tool Kit for Entrepreneurs
Product Description People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business. Review "Brodsky and Burlingham offer an excellent handbook for entrepreneurs, stressing the thinking necessary to deal with many different situations and to identify and capture opportunities as they arise." -- "Booklist" "Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one."-- "Publishers Weekly " About the Author Norm Brodsky is a veteran entrepreneur who has founded and grown six businesses. He is a columnist and senior contributing editor at Inc. and is the coauthor, with Bo Burlingham, of The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up. Bo Burlingham is Inc.s editor-at-large. He is the coauthor of The Great Game of Business, A Stake in the Outcome, and The Knack, and the author of Small Giants.