The Transformative CEO: IMPACT LESSONS FROM INDUSTRY GAME CHANGERS
Now, in The Transformative CEO , they have identified the key traits and characteristics that describe this remarkable type of leader. Filled with fascinating insights from superstar CEOs, this one-of-a-kind guide puts you right on the front lines with the men and women who have transformed businesses with spectacular success. You’ll learn how to: Turn around a company (Marvel Entertainment) Build superior customer service (Zappos) Think big and go global (MTV International) Perform while transforming (UPS) Have a higher purpose (ING DIRECT) Innovate and make everything better (Eggland’s Best) You’ll learn how CEOs think and act in good times and bad—and you’ll get a front-row seat to some of the most profitable industry game changers of our time, including AT&T Mobility, Danaher Corp. and many others. The Transformative CEO provides a new definition of leadership. Jeffrey J. Fox and Robert Reiss show how anyone can become a transformative leader. Find out how: HOME DEPOT cofounder and CEO Bernie Marcus built a new model of retail culture for customers—from the ground up. 1-800-FLOWERS.COM founder and CEO Jim McCann turned the 800 number into a brand—and delivered record profits and growth. PAUL MITCHELL SYSTEMS founder John Paul DeJoria higher purposes first—success unshared is failure. BLACK ENTERTAINMENT TELEVISION (BET) CEO Robert L. Johnson founded a television network–and tranformed television. CAMPBELL SOUP CEO Douglas Conant warmed up employee morale—and made its business hot again.