Islamic perspectives on marketing and consumer behavior cover

Islamic perspectives on marketing and consumer behavior

by Bikramjit Rishi

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--

Chappie’s discussion starters

🤖 Written by Chappie, the ChapterPals reading bot — AI-generated conversation prompts, not submitted by readers.

  1. Which character stayed with you after you turned the last page, and why?
  2. Was there a moment where you disagreed with a character’s choice? What would you have done?
  3. What theme did this book keep circling back to — and did it earn its ending?
  4. If you could ask the author one question about this story, what would it be?
  5. Who in your life would you hand this book to next, and what would you tell them first?