Genuine Authentic
A fascinating and comprehensive look into the life of American fashion designer Ralph Lauren, now with an afterword. To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant. An Unauthorized Biography: Go behind the chic façade to meet the two Ralph Laurens—the modest public figure and the man seen by insiders as a rampaging tyrant. Rags to Riches Story: Discover how Ralph Lifshitz, a kid from the Bronx, reinvented himself and built a global fashion empire on the American dream. The Business of Aspiration: Uncover the secrets to his meteoric success, a masterclass in lifestyle marketing that sold not just clothes, but a carefully constructed fantasy. The Man and the Brand: This sharp-clawed portrait lays bare the truths of his rise and the complex reality behind the world of Polo Ralph Lauren.