Effective Public Relations (8th Edition) cover

Effective Public Relations (8th Edition)

by Scott M. Cutlip

A textbook and reference first published in 1978 and most recently revised in 1994. It explains the basic concepts of the field and its conduct in various settings and the theory, principles, and processes that guide the practice. The treatment is intended as an introduction and preparation for more specialized courses on strategy and tactics for solving particular problems, writing and techniques, research, evaluation, and management. The eighth edition contains new data, ideas, examples, and sources. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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  1. Which character stayed with you after you turned the last page, and why?
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  3. What theme did this book keep circling back to — and did it earn its ending?
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  5. Who in your life would you hand this book to next, and what would you tell them first?