The Innovator's Solution
Christensen, now with a refreshed package. In The Innovator's Solution, Christensen and Michael Raynor take the idea of disruption one step further--explaining how companies can and should become disruptors themselves. Now with a new look, The Innovator's Solution proves just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment. Citing in-depth research and theories tested in hundreds of companies across many industries, The Innovator's Solution is an important addition to any innovation library and an essential read for entrepreneurs and business builders. Published by Harvard Business Review Press. Christensen. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovator's Solution, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovation--and they show managers how to tailor their strategies to the changing circumstances of a dynamic world. The Innovator's Solution is an important addition to any innovation library"--