Successful Business Research: Straight to the Numbers You Need-Fast!
Successful Business Research shows you exactly where to find what your're looking for - from industry growth rates and population projections to studies on consumer behavior, this text takes you straight to the numbers you need, right away. A team of professionals, including business and marketing planning experts and seasoned reference librarians, has brought together the very best strategies and resources for finding critical business information. You'll discover how to locate the information you need in a hurry.