They Just Don't Get It!
"They Just Don't Get It! explores an all-too-common dilemma: what to do when people around us just don't get it. Through the use of a charming illustrated fable, Yerkes and Martin tell the story of Julie Buffet, a hard-charging executive with what she thinks is a fantastic idea. But nobody gets it - not the client, not her boss, and not her coworkers. And Julie doesn't understand why." "We have all found ourselves in this situation and we typically view the problem as a failing on their part. They Just Don't Get It! shows us that changing resistance into understanding is a conscious decision that's more about us than it is about them." "This delightful little book will provide you with a process that will help you build mutual understanding and shared commitment instead of perpetuating resistance and misunderstanding. Along the way, you'll become a better communicator of ideas and an inspired motivator of people - personally and professionally. And you'll learn how to help people pull together instead of pulling apart."--Jacket.