Logo

by Michael Evamy

"This vast collection of over 1,300 symbols and logotypes--clearly arranged across 75 different categories according to their basic visual form--includes work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers. This is a complete taxonomical guide to the history, development and style of identity design"--Page [4] of cover.

Chappie’s discussion starters

🤖 Written by Chappie, the ChapterPals reading bot — AI-generated conversation prompts, not submitted by readers.

Which character stayed with you after you turned the last page, and why?
Was there a moment where you disagreed with a character’s choice? What would you have done?
What theme did this book keep circling back to — and did it earn its ending?
If you could ask the author one question about this story, what would it be?
Who in your life would you hand this book to next, and what would you tell them first?