Glimmer How Design Can Transform Your Business, Your Life, and Maybe Even the World
Can great design transform people's lives?For a new generation of designers, such as Bruce Mau and Yves Behar, the answer is, 'Yes, it can.' To them, design is more than just a question of fashion or taste; it's a way of asking fundamental questions in order to solve complex problems. By approaching seemingly intractable problems with thought-processes that often seem counter-intuitive - 'ask stupid questions', 'embrace constraint' - designers are creating 'glimmer moments' - the point when a life-changing idea crystallises in the mind - and coming up with breathtakingly innovative solutions, from a wheelchair that can climb stairs to a $150 laptop for the developing world, from a revolutionary anti-smoking campaign to a bank without queues and a company that gives shoes away for free yet makes money.