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Consumer Behavior and Marketing Strategy
Marketing Management
A Preface to Marketing Management
Strategic Management A Focus on Process
Understanding Consumer Behavior
Consumer Behaviour and Marketing Strategy
Marketing for the Manufacturer (BUSINESS ONE IRWIN/APICS LIBRARY OF INTEGRATIVE RESOURCE MANAGEMENT)
Marketing Creating Value for Customers
StratSim The Business Strategy Simulation
Selected Cases in Strategic Management
Marketing Management Knowledge and Skills
Teaching Notes to Accompany Marketing Management Knowledge and Skills