The Art of Getting to Plan B:: Strategies for Breaking Through to a Better Business Model and Achieving Success
You have a creative business idea. Also, you have created a business plan that is a beautiful piece of art. Avoid investing too much time on it. In their book The Art of Getting to Plan B, John Mullins and Randy Komisar explain how risk abounds in start-up companies. If you want to be successful, you must adapt your strategy as you go to address any unforeseen difficulties. According to research, entrepreneurs who strictly adhere to their Plan A are more likely to fail, and many successful businesses have little resemblance to their creators' initial concepts. The authors provide a thorough procedure for stress testing your Plan A and figuring out how to change it so that your company is effective, meets consumers' demands, and persists. You'll get abilities for: Determining the false assumptions that underlie your strategy. testing those hypotheses and identifying potential reasons why the strategy may not be successful. Modifying your company model's five pillars—revenue model, gross margin model, operational model, working capital model, and investment model—to improve Plan B. This book provides real-world examples that highlight the writers' creative methodology and is jam-packed with both cautionary and uplifting stories. The Art of Getting to Plan B has the roadmap you need to be successful, whether your concept is for a start-up or a new division inside your company.