Consuming Passions
That was what England was like in the early eighteenth century. Yet by the close of the nineteenth century, the Industrial Revolution had brought with it not just factories, railways, mines and machines but also fashion, travel, leisure and pleasure.Leisure became an industry – a cornucopia of excitement for the masses – and it was spread by newspapers, advertising, promotions and publicity – all of which were eighteenth-century creations. It was Josiah Wedgwood and his colleagues who invented money-back guarantees, free delivery and celebrity endorsements.