Once Upon a Car cover

Once Upon a Car

by Bill Vlasic

Once Upon a Caris the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies' failures have had on the overall economy, and more importantly what they have done to people's lives. Relevant and thought-provoking, Once Upon a Caris an unforgettable journey deep inside this quintessentially American industry.

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