Marketing Strategy How Today's Top Companies Get Traction
Marketing Strategy: How Today's Top Companies Get Traction provides marketers and startup founders with the strategies and approaches successful companies like Kayak, Mint, Wikipedia and more have used to grow and become massive enterprises. This book introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth. It also includes 10+ interviews used to write the bestselling Traction: The Startup Guide to Customer Acquisition. Inside, you'll find interviews we conducted with the following individuals: Jimmy Wales, Co-founder of Wikipedia Alexis Ohanian, Co-founder of reddit Paul English, Founder and CTO of Kayak Ryan Holiday, Exec at American Apparel Jason Cohen, Founder of WP Engine Noah Kagan, Founder of AppSumo Alex Pachikov, Co-founder of Evernote Chris McCann, Founder of Startup Digest Andrew Chen, Founder of Muzy and Viral Marketing Expert Dan Andrews, Founder of Tropical MBA Pick up the book today to see how these amazing companies have grown, and the strategies and tactics they used to do so!