Strategic communication in business and the professions
Designed for introductory business and professional communication classes, Strategic Communication employs four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety - both as a framework for the book and as the necessary tools to be a successful communicator. The world of business is in constant flux, made more so by the volatile economic climate. The Seventh Edition helps students address the current challenges of business including the availability of more sophisticated technology, the shifting of ideas and loyalties in the global marketplace, changing work habits, new perspectives on private and public lives of employees, and the heated discussions on diversity. The updated examples provide an increased focus on new forms of communication technology. With greater emphasis on the implications of technology to communication, the integration of new research in the area of business communication, management, and interpersonal and group communication, Strategic Communication in Business and the Professions prepares students for the business world of today.