How To Sell A Lobster: Crazy, Upside-Down Ways To Sell More, A Lot More (The How To Sell A Lobster Series)
Many years ago, Bill Bishop sold 1,400 lobsters and won a waiter contest hands-down. The second place finisher sold 90 lobsters. Bill didn’t tell anyone the secret behind this feat until the publication of his book How To Sell A Lobster, now sold in 25 countries and translated into 12 languages.“It was a fun and eye-opening experience for me,” Bishop says. “I learned you can sell a lot of lobsters—and anything else—by using crazy, upside-down sales strategies that reflect human behaviour and psychology.”Inspired by his success in the lobster contest, Bill embarked on a thirty-year mission to unearth other psychological techniques—closely guarded by successful salespeople for thousands of years—and share them with others. In this book, Bill explains these advanced lobster-selling secrets, so you can get started right away selling more of your lobsters. He also explains in detail exactly how he sold 1,400 lobsters.SPECIFICALLY, YOU WILL LEARN HOW TO:• Sell more without selling• Project a non-salesperson image so prospects will open their door and listen to you• Get more prospects to knock of your door, or call you• Make people more excited about you and your products • Close prospects faster and easier• Use packaging to make bigger sales to each customer • and much, much more.